Monday, June 15, 2009

Newton's Law for Running Better and Faster!



Land Lever Lift
What is Action/Reaction Technology™ and how does it work? We like to think of it as a LAND LEVER LIFT scenario. Here’s a quick rundown:

LAND: Instead of pounding to the ground on your heel, position your foot perpendicular to the ground and land on the center of the external actuator lugs at the forefoot of the Newton running shoe. Land lightly with your foot under your body mass. Your foot will now settle level to the ground. don’t be afraid to let your heel touch the ground. This is perfectly natural as long as your first impact is not on the heel.

LEVER: As your midfoot/forefoot impacts the ground, you engage the Action/Reaction Technology™ and push the lugs on the elastic membrane into hollow chambers located in the shoes midsole (ACTION). This movement is the shock absorption part of the system. The energized lugs act as levers exactly as your foot does inside the shoe.

LIFT: As you pick up your knee to begin a new stride, the lugs thrust out of the midsole with a burst of energy that turns into forward propulsion (REACTION). With that burst of energy behind each stride, the effort it takes to lift your knee is greatly reduced. Instead of pushing off or pulling back with your toes, this lifting action with the technology will power you through your stride with minimal effort, muscle strain or friction.

In fact, we have Action/Reaction Technology™ in the heel as well as in the the forefoot, understanding that we make some contact with our heel under certain running conditions.

Newton's 10 Laws of Running Better
01 GET A PROPER FIT. Standing with your heels pulled to the back of your Newtons, you should have a thumb’s width in front of your longest toe. The ball of your foot should line up over the middle of the red actuator lugs.
02 INSERT ORTHOTICS IF NEEDED. Newtons are not a substitute for custom orthotics. Remove the sockliner to accommodate your custom footbeds for the ultimate ride.
03 PRACTICE GOOD FORM. Relax, lean slightly forward and shorten your stride. Your foot will naturally land on your midfoot at a point under your hips. Keep a high cadence and your stride length short. (Do not run on your toes.)
04 land-lever-lift. Good running technique is as simple as Land-Lever-Lift: Land quietly in an athletic position with each footstrike under your hips; Lever off the front of the lugs; Lift your knee (do not push off or pull back with the toes) to begin a new stride.
05 ADAPT SLOWLY. To adapt to Newton’s Action/Reaction Technology, start with short, slow runs (about a mile or so) a couple times a week for the first two weeks. Focus on good form and gradually increase your time and distance as your body feels ready. As with any sport, too much too fast can cause injury.
06 REDUCE FRICTION. Landing heavy, breaking on your heels, bounding on your forefoot and pushing off too hard with the toes all create friction. Excessive pounding creates more shock to your muscles, tendons, and bones. Land lightly and run smoothly and efficiently.
07 LEARN FROM YOUR SHOES. Newtons wear like tires. The shoes act like a coach. By studying the friction wear patterns, you can learn how to adjust and improve your running form.
08 KEEP THEM CLEAN. Hand wash with mild soap and air dry. Do not place in direct sunlight.
09 VISIT US ONLINE. Go to www.newtonrunning.com for more information, videos, tips and customer service. Share your stories and experiences.
10 HAVE FUN!

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