Monday, June 29, 2009

Nike LunarGlide+ !


Enjoy the Sneak TFB's Pictorial Preview of the New Nike Lunar Glide+ Launching Worldwide on 1st July.

Nike SHAPE Training Run 28 Jun 09!

Friday, June 26, 2009

Scenes From i-Run @ RP 25 Jun 09



Scenes from i-Run @ River Promenade. i-Runners running and working out in the mist of many happening River Festival's activities and nicely decorated bum boats cruising down the river.... Enjoys!

Happy Birthday, FatBird Spencer, AC and Edwin! Best Wishes from the Team. :)

Monday, June 15, 2009

Newton's Law for Running Better and Faster!



Land Lever Lift
What is Action/Reaction Technology™ and how does it work? We like to think of it as a LAND LEVER LIFT scenario. Here’s a quick rundown:

LAND: Instead of pounding to the ground on your heel, position your foot perpendicular to the ground and land on the center of the external actuator lugs at the forefoot of the Newton running shoe. Land lightly with your foot under your body mass. Your foot will now settle level to the ground. don’t be afraid to let your heel touch the ground. This is perfectly natural as long as your first impact is not on the heel.

LEVER: As your midfoot/forefoot impacts the ground, you engage the Action/Reaction Technology™ and push the lugs on the elastic membrane into hollow chambers located in the shoes midsole (ACTION). This movement is the shock absorption part of the system. The energized lugs act as levers exactly as your foot does inside the shoe.

LIFT: As you pick up your knee to begin a new stride, the lugs thrust out of the midsole with a burst of energy that turns into forward propulsion (REACTION). With that burst of energy behind each stride, the effort it takes to lift your knee is greatly reduced. Instead of pushing off or pulling back with your toes, this lifting action with the technology will power you through your stride with minimal effort, muscle strain or friction.

In fact, we have Action/Reaction Technology™ in the heel as well as in the the forefoot, understanding that we make some contact with our heel under certain running conditions.

Newton's 10 Laws of Running Better
01 GET A PROPER FIT. Standing with your heels pulled to the back of your Newtons, you should have a thumb’s width in front of your longest toe. The ball of your foot should line up over the middle of the red actuator lugs.
02 INSERT ORTHOTICS IF NEEDED. Newtons are not a substitute for custom orthotics. Remove the sockliner to accommodate your custom footbeds for the ultimate ride.
03 PRACTICE GOOD FORM. Relax, lean slightly forward and shorten your stride. Your foot will naturally land on your midfoot at a point under your hips. Keep a high cadence and your stride length short. (Do not run on your toes.)
04 land-lever-lift. Good running technique is as simple as Land-Lever-Lift: Land quietly in an athletic position with each footstrike under your hips; Lever off the front of the lugs; Lift your knee (do not push off or pull back with the toes) to begin a new stride.
05 ADAPT SLOWLY. To adapt to Newton’s Action/Reaction Technology, start with short, slow runs (about a mile or so) a couple times a week for the first two weeks. Focus on good form and gradually increase your time and distance as your body feels ready. As with any sport, too much too fast can cause injury.
06 REDUCE FRICTION. Landing heavy, breaking on your heels, bounding on your forefoot and pushing off too hard with the toes all create friction. Excessive pounding creates more shock to your muscles, tendons, and bones. Land lightly and run smoothly and efficiently.
07 LEARN FROM YOUR SHOES. Newtons wear like tires. The shoes act like a coach. By studying the friction wear patterns, you can learn how to adjust and improve your running form.
08 KEEP THEM CLEAN. Hand wash with mild soap and air dry. Do not place in direct sunlight.
09 VISIT US ONLINE. Go to www.newtonrunning.com for more information, videos, tips and customer service. Share your stories and experiences.
10 HAVE FUN!

Saturday, June 13, 2009

A Shoe for All Runners?

Dual-Density Sole Provides a Shoe for All Runners

Nike's LunarGlide+ aims to eliminate a now inescapable decision at the shoe store for runners: stability or cushioning?
By Brett Zarda Posted 06.11.2009 at 2:27 pm 1 Comment

Nike LunarGlide+: courtesy Nike

Running shoes for real runners are regularly categorized into two types: stability shoes, for those who over-pronate, and cushioning shoes, for those who don't. Nike's LunarGlide+, available July 1 for $100, claims a novel mid-sole architecture described as "Dynamic Support," which eliminates the need to choose between the two types. But more impressive than that assertion is the simplicity of the design by which Nike hopes to revolutionize the industry.

During a normal stride, the foot makes contact on the outside portion of the sole, and then rolls over to the inside portion. When a runner rolls their foot too far, that's described as over-pronation. Stability shoes normally contain some type of medial post, providing greater stiffness on the inside portion of the shoe to resist such movement.

In a stability shoe, the foot stays in contact with softer foam until it suddenly encounters the stiffer medial block during each stride. Nike's design replaces the segmented block design with an entire midsole built from two inverted wedged pieces of foam with different densities (see cutaway below). On the lateral (outside) side of the shoe, the softer foam (yellow), which is closer to the sole of the foot, is thicker. On the medial (inside), the thickness of soft foam has decreased, while the thickness of higher-density foam (orange) has increased.

Nike claims runners can now achieve stability through a more gradual transition, and only as needed. Many runners don't overpronate early in a run but will begin to as they fatigue and their biomechanics break down. The wedged dual-density design ensures such a runner will only contact the higher-density medial foam when its support is needed.

Whether the impact of the design will be as revolutionary as Nike claims is better left to more qualified runners to assess. We're still not quite sure what makes the support dynamic, but we do applaud a simple solution. Buying a pair of running shoes either requires a Ph.D in biomechanics or a blind faith that the ones with the pretty colors will be good enough. The LunarGlide+ is a simple design easily explained at the local Foot Locker to non-Olympic runners, and sold at a price below other high-end shoes. We're also intrigued by what doors this technology may open; what other modular solutions could be developed for runners based on their strides?

Nike LunarGlide+ Cutaway: courtesy Nike

Sunday, June 07, 2009

Team FatBird - We are One!


Photo Slideshow, courtesy of FatBird Jancy

Team FatBird members, partners and friends got together for a BBQ to celebrate Team FatBird's first birthday....Thanks for the good memories of the first year...we look forward to many more good years of fun and excitement from Team FatBird...Cheers!

Thursday, June 04, 2009

Team FatBird @ Nike Run Club SG - 03Jun 09

The Nike Club Run took us from the NikeTown shop in Wisma Atria through some of the happening city streets to the Scenic and Beautiful Botanic Gardens.... Enjoy!

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